Webmarketing Resume

Sat, 14 Jan 2006 20:53:22 +0100

Nawaz Shahzad ________________________________________
Web marketing resume
Gulshan-e-Iqbal,
Karachi,Pakistan
Tel : +92 (21) 4980137
Cell : +92 (320)5093814

nawaz_shahzad@tiscali.co.uk
nawaz_chillizone@yahoo.com

________________________________________

SUMMARY OF QUALIFICATIONS

Successful online business requires a mastery of internet marketing, interactive web site development, and strong relationship building in between visitor & website.

With above 3 years of web marketing & online branding experience, I am able to help your business achieve its online business goals by increasing traffic, identifying market niches, and improving sales. To me Internet Marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities. What I have done in the past 4 years;

AS AN STRATEGIC INTERNET MARKETING MANAGER
April 2002 -- Present
Chilli Zone Ltd. (UK)
http://www.chillizone.com

Marketing and Internet strategy with focus on effective brand positioning & intelligent design. Internet marketing demands not only successful search engine and directory positioning; it also requires accurate measurement of your web site traffic, with analysis of that traffic to identify new opportunities.

I have done these under this title;

- Coordinated objectives of senior management.
- Scheduled, interviewed, and supervised employees.
- Created, implemented, and monitored Campaigns for the clients.
- Created & design campaign formats tailored to specific client needs.
- Evaluated and monitor global online marketing changes.
- Psycho analysis of product or services & price comparison
- Extensive utilization of SEOs & Other marketing staff Potentialities
- Worked closely with Marketing Director
- Training of new recruits
- Conduct strategic discussion session with SEOs
- Manage a team of website designers, graphic artists and Internet
consultants
- Provide Internet advertising, website promotion, website design, and
e-commerce services to companies that are already online or are
planning an online presence.
- Responsible for all phases of online marketing.
- Organized and implemented online marketing Policy & strategy.
- Prepared and analyzed online tracking reports.
- Organize information on the page to maximize clarity for the target
audience
- Assists in layout of Web pages when needed
- Writing copy that is effective and search engine friendly
- Oversee website creation and changes to websites
- Researched, analyzed and monitored market trends and competitive
environment.
- Managed multiple projects aimed at increasing competitive advantage
- Increased site traffic & Monitoring ROI
- Online branding of business & online client retention
- Personalization of business with online perspective
- Streamlined user interface design
- Manage Email marketing campaigns
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SEO Skills (Organic Marketing)

I routinely achieve top 10 positioning of clients' web sites on leading search engines and directories through:

- SEO analysis of client¹s web site
- Search engine optimization strategies
- Analysis of client's top keywords
- Strategic search engine submissions
- Submissions to regional and industry specific directories
- Submission tracking
- Advanced web statistics
- Search engine results tracking
- Strong analytical skills and proficient writing skills
- Monitoring/ Managing Developers and designers
to develop Shopping sites
- Analysis of a web site's usage patterns
- Conversions, and the underlying key phrases and engines responsible
- Advertising campaign effectiveness
- web site usage patterns
- polls, quizzes, and surveys
- Optimize listings and increase profitability through new listings,
creative tests, match type,bidding strategies and other tests to be
determined.
- Keywords: Create and populate accounts on Google, Overture, Enhance,
and other similar PPC interfaces with previously developed keyword
assets.Manage the launch on Google,including tracking, analysis KEI of
strategic keywords.
- Creation of compelling descriptions, titles and keywords.
- Develop relationships with search engines and other web sites for
new / improved placement.
- Maintain the search engine listing database to keep track of existing
listings, expand keyword list,deletes, etc. across multiple search
engines
- Advanced and current knowledge of online marketing treads, analytics,
and current events, particularly as they relate to affiliate program
management and keyword marketing

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Paid Marketing Campaigns – PPC

- Run tactical campaigns to work alongside SEO as part of an overall
online marketing strategy.
- Use a variety of ROI and bid management tools to ensure that clients
get optimal placement and to ensure that their bid gaps are as
narrow as possible.
- Conversion Tracking.
- Define specifically which keywords are converting to sales.
- Continuous keyword refinement, ad content and bid updates, monthly
reporting.
- Geo targeting with Google Ad Words

Other Value Added E-marketing Skills

- Design Blogs & its effective utilization
- Rss Usage & Syndication
- Electronic marketing (Email, newsletters) Design, testing & delivery
of bulk email campaigns
- Run Affiliate Marketing Campaigns
- Creating e-marketing community through Forum & Message Board
- Defining business requirements for Verity search engine configuration
- Contributing to development of website content materials
- Contextual Advertising Content Development
- Created company’s brand message
- Designed content based web portal to capture information on targeted
demographic for company direct marketing campaigns
- Created and implemented linking strategy
- Provided monthly marketing analysis and ROI reports
- Managed marketing budget

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Web Analytics

Based on objectives, research, recommend, and help implement Web and marketing analytics solution, and integrate into current marketing efforts. In order to track paths and traffic patterns once a visitor enters the web site as well as tracking all the various keyword ad campaigns and other ad campaigns in order to determine ROI on marketing efforts. Also, work with the developer to extend and tie this tracking information to the house file customer database. Possible solutions include Click track, Web Trends Web CEO, etc. Monitor web site performance and metrics. Act as search marketing expert to the organization, keeping up-to-date on changes in the marketplace and products of key search providers. Maintain direct relationship with key search publishers.

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Client’s sites worked on

Over the past 3 years, I've developed sites for clients in marketing, news, manufacturing, and consumer industries. I've focused primarily on web statistics; SEO site analyses; developing client management tools, Organic Marketing & Paid Marketing.

Cheeky Brats » http://www.cheekybrats.co.uk
Alpha Talk » http://www.alphatalk.com
Parvez-Video » http://www.parvez-video.com
UK Advice » http://www.ukadvice.com
E-logo » http://www.e-logo.co.uk/
Money Seeker » http://www.moneyseeker.co.uk
OSR International » http://www.osrinternational.com
Brace Bridge » http://www.bracebridgeengineering.co.uk
Lookin4love » http://www.lookin4love.co.uk
Travel To World » http://www.traveltoworld.co.uk

At Chilli Zone Ltd. I have worked on these online projects by designing a campaign to SEO strategies and techniques specific to each site. I performed each client's pre-SEO analysis to map out the strategy, and then followed up with post-optimization web statistics to measure the results.

________________________________________

AS A BUSINESS DEVELOPMENT MANAGER
Jan 1997 – Feb 2000
NDC - National Discount Card (Pvt) Ltd
Pakistan

I have done these under this title;

- Launched a discount card
- Identify, develop and manage national sales
- Initiated a marketing/sales strategy for the outsourced services
division of the company resulting in revenue.
- Developed execution plans for new market opportunities, including
system, operations and merchant coordination. Resulted in 5000
outlet accounts with a sum of 15,000 – 20,000 card members (figures
were of Karachi city only).
- Developing and implementing marketing strategies to promote discount
card
- Effectively leading organization by building and growing strong market
for its Discount Card
- Develop and keep current knowledge of nonprofit market, company's
products and services, and competitive positioning.
- Generate prospective partners primarily through research, sourcing,
cold calling, and qualifying inbound inquiries to develop referral
relationships that source sales opportunities passed to Field and
inside sales force for sales engagement.
- Craft and manage joint business development marketing and outreach
with referral partners.
- Spearhead the development and implementation of a communications plan
for a regional network

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Technical Skills

Operating systems
Windows 95/98/2000/XP
Desk top Publishing & Office Applications
Microsoft Office: Word, Excel, PowerPoint, Outlook
Graphics Applications
Photoshop 7, Microsoft Photo editor
Web Publishing Applications
Notepad, Macromedia Dreamweaver MX,
Macromedia Fireworks, Image Ready

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EducationBachelor of Arts
1992 from University of Karachi

Computer Graphic Designing Advance Diploma
1999 – 2000 from University Of Punjab

________________________________________
References
References are available upon request

________________________________________

Nawaz Shahzad
Gulshan-e-Iqbal,
Karachi - Pakistan
+92(320)5093814 | +92 (21) 4980137

nawaz_shahzad@tiscali.co.uk
nawaz_chillizone@yahoo.com

re: Internet marketing technology / Online Branding position

My name is Nawaz Shahzad, I was recently the Internet Marketing Manager and Senior SEO & Online Brand Analyst for Chilli Zone Ltd (UK). I am interested in working for you as an SEO and web marketing analyst.

I offer 4 years of online branding and search engine marketing experience. I also bring with me web development, and project management skills.

In turn, your company offers the management support structure, with which I can grow my career and SEO Research and Development. Four years of web marketing experience, affords me the business experience to achieve your clients' goals.

To sum it up, I'm a personable, strong strategic thinker with excellent writing, communication and presentation skills. I put a lot of effort and energy into my work and take it very seriously. I have a demonstrable track record of building strong online branding, increasing website sales flow, and thriving and managing in professional and friendly environment. I believe in honesty and character. I'm passionate about the product, the process and mostly about the consumer. I love The Big Idea: media is too expensive and a brand is too valuable an asset to waste on work without integrity. And I still believe that making online advertising is supposed to be fun. I've included a copy of my resume. I look forward to discussing our future opportunities.

Sincerely,
Nawaz Shahzad
nawaz_shahzad@tiscali.co.uk
+92 (320) 5093814

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Internet Marketing Resume

Webmarketing Resume